Основы маркетинга

If you need an encyclopedia, 19 апреля 2000 г.

Ilyas Kulzhanov (Bulgaria)

I had some experience reading this book,as it was our textbook in Marketing class.
What I would recommend to would-be readers is the following:
this text is okay if you need generalized (though extensive) overview of marketing as a discipline.
However, if you practicing businessperson,you would probably need something more practical ,as to say "from the field".A text, I would suggest of "real" experience, such as one of those "100 methods to ..".
And "Foundations of Marketing" is more suitable for academic users , such as teachers and students.It would be fruitfull for newcomers to the field of marketing as well.