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Customer intention in selecting Internet banking service in Vietnam

Customer intention in selecting Internet banking service in Vietnam

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Описание
This study investigated determinants of Internet banking service adoption from Hochiminh City customers. Based on Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use Technology (UTAUT), five independent influences were empirically examined to determine significant factors affect customers’ intention toward online banking usage. The results will benefit bank executives as providing recommendations to improve, develop their strategies to increase the Internet banking adoption rate.