A business and motivational book which shows reader how to:
1.Choose an untapped approach to change results.
2.Develop a success mindset with immediate rewards.
3.Kill mediocrity and double customer retention.
4.Condense long workdays into shorter disciplined sessions.
5.Get employees fired-up about the company's mission.
6.Implement a humor program for creativity and profits.
7.Apply all thirteen principles and measure the results.