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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
 

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services

ID 1762676

Автор: Guy Kawasaki, Michele Moreno

Языки: Английский

Издательство: Collins

ISBN 088730995X; 2000 г.

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224 стр.

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От производителяОт OZON.ru
Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous co-author Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for beating the competition and triumphing in today's hyper-charged business environment. The book is divided into three sections, whose titles alone epitomize its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people - the telephone, Louis Pasteur, and Yahoo! among them - have prevailed despite the scoffing of naysayers.1 Pbk ed edition
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Гай Кавасаки

Гай Кавасаки

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Мишель Морено

Мишель Морено

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Книга: Правила для революционеров. Капиталистический манифест для создания и выведения на рынок новых продуктов и услуг
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Правила для революционеров. Капиталистический манифест для создания и выведения на рынок новых продуктов и услуг

 
 

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