What's the key to success in today's competitive hospitality industry? Sales - the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. Presents selling as the vital link between marketing and operations; Explains concepts and practices with clear, real-world examples; Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology; Provides summaries and discussion questions at the end of each chapter; Features a quick-reference glossary of important terms; Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.
This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book: