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Focus Groups: A Step-By-Step Guide (3rd Edition)

Focus Groups: A Step-By-Step Guide (3rd Edition)

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Описание
For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.