Book DescriptionYou're a mortgage broker. You want to make more deals. What if you had access to a marketing consultant who's helped your competitors sell millions of dollars worth of residential mortgages? How much would you pay for that information? Hundreds? Thousands? How about the cover price of this book? For the first time, a successful Los Angeles radio creative director shares trade secrets with you--applying an irreverent sense of humor, a pithy, take-no-prisoners prose, and notions that will frustrate both your competitors and the big advertising agencies. Bottom line: if you know just what to say and just how to say it, radio advertising can dramatically increase your business. You too can do Million-Dollar Mortgage Radio.