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Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

2521615
4028 руб.
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Описание
Book Description

Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway.