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Business Marketing : Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing)

Business Marketing : Connecting Strategy, Relationships, and Learning (Mcgraw Hill/Irwin Series in Marketing)

2522380
10937 руб.
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Описание
Book DescriptionThis text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.