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Martha, Inc

Martha, Inc

1177 руб.
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Amazon.comThere's probably no woman in America who is as famous--or controversial--as Martha Stewart. In Martha Inc. Christopher Byron gets past the public persona to tell how "the quiet little girl from the house on Elm Place" became the "richestself-made businesswoman in America." While Byron acknowledges that Stewart has a good side, there's not much evidence of it here; much of the book focuses on the darker aspects of Stewart's private life that were first popularized in Jerry Oppenheimer's mean-spirited Just Desserts . Unlike Oppenheimer's account, however, Byron keeps the mudslinging in check by also chronicling her amazing business success as "one of the most potent and effective brands in the history of American marketing." He details her relationships with Kmart, Group W, and Time-Warner, noting that her maneuvering to buy her company back from Time-Warner was "easily the greatest financial coup in the history of American publishing." The result is an interesting and often scandalous story of a woman who proves to be far more complicated than the image her media empire projects. --Harry C. Edwards Book DescriptionLove her or hate her, the story of Martha Stewart and the history of her company are incredible. From the suburban kitchens of Connecticut to the boardrooms of Wall Street, her story is filled with power, drama, conflict and tragedy. Business writer and columnist Christopher Byron details the inside story of Martha’s most horrible year.