The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

ID 3027142

Языки: Английский

ISBN 1591840562; 2004 г.

Дополнительные характеристики

Страниц	240 стр.
Переплет	Суперобложка

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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

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Гай Кавасаки

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Замечательная книга., 13 марта 2008 г.

Максим (Москва, 25 лет) все отзывы

Пожалуй, лучшее от Гая Кавасаки.
Книга представляет собой практически составленный план любого бизнес начинания.

Книга разбита на главы, каждая из которых посвящена отдельной проблеме "начинания" (где взять идею, где взять деньги, как написать бизнес план и т.д.) и каждая проблема детально рассматривается с конкретными примерами и рекомендациями по решению. Ну и, конечно же, неповторимая, легкая и веселая манера изложения Гая только приумножает удовольствие от прочтения!

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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