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Market Segmentation: How to do it, How to Profit from it

Market Segmentation: How to do it, How to Profit from it

3676073
5290 руб.
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Описание
McDonald and Dunbar are the leading author team in this area
Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)
This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
Highly developed and well illustrated treatment of a key marketing technique
Usable by students and executives, for whom the practical, step-by-step approach is designed
Leading author team in the field.

Формат: 18,5 см x 24,5 см.