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Mastering the Globalization of Business

Mastering the Globalization of Business

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Globalization as the term is used in this book is the process whereby organizations offer their products and services on a global rather than a local basis and in doing so become part of a global economy. More and more organizations are reaching out to a wider, more global market place. As this process increases then an understanding of how globalization may affect business is becoming a prerequisite for an organization.
"Mastering the Globalization of Business" provides an overview of the implications of globalization on management and business:
  • It commences with a brief history that shows that globalization is not just a late twentieth and early twenty-first century phenomenon.
  • It looks at the global implications for customer relationships, marketing, human resources, finance and information.
  • It includes think/discussion points to use in stimulating thought and questions, web links and case studies to increase and deepen understanding.

    Whether you want to gain an initial understanding of the subject or develop your expertise further, this is an essential and readable guide for business and management-related students at all levels.

    Формат издания: 15,5 см х 23 см.