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Strategic Management of Technology and Innovation
 

Strategic Management of Technology and Innovation

ID 5575888

Автор: Robert Burgelman, Clayton Christensen, Steven Wheelwright

Языки: Английский

Издательство: McGraw-Hill Irwin

ISBN 978-0-07-338154-1; 2009 г.

Дополнительные характеристики

Страниц
1280 стр.
Формат
210x260
Переплет
Твердый переплет

Ваша цена: 9 232руб. -30% +129,25

6 46240 руб.

Произошла ошибка

Нет на складе

Вес 1200 г

Ждем поставку

17 июня

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От производителяОт OZON.ru
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.5-е издание.
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Персоны

Robert A. Burgelman

Robert A. Burgelman

автор

Клайтон М. Кристенсен

Клайтон М. Кристенсен

автор

Steven C. Wheelwright

Steven C. Wheelwright

автор

 
 

Каталог