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It is less than three years since the four young women of FRONT graduated from the Department of Industrial Design at Stockholm's University College of Arts, Crafts and Design. Although little time has passed, FRONT has already established itself as one of Sweden's most exciting and internationally respected design bureaux. Staffan Bengtsson, a well-known Swedish design critic, who hosts his own TV programme, has captured these four Swedish women in the very midst of their innovative design process. In the book, the four designers describe the background to projects that have attracted wide recognition, such as Design by animals and Story of things. The transformation of a rabbit-burrow entrance into a lamp has led the author to associate this design concept with another spectacularly conceived world, the world in which young Alice finds herself, in Lewis Carroll's famous work, Alice in Wonderland.