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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

136235044
3695 руб.
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Описание
???This book should be considered as required reading or the basis for a marketing management and strategy course. I strongly recommend it.??? Professor Rod Brodie, University of Auckland Business School, New Zealand ???A cracking read for those inte