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Buyer Personas: How to Gain Insight into your Customer???s Expectations, Align your Marketing Strategies, and Win More Business

Buyer Personas: How to Gain Insight into your Customer???s Expectations, Align your Marketing Strategies, and Win More Business

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PRAISE FOR BUYER PERSONAS "I find that most marketers have no ???real??? idea how to develop buyer personas for their organization. This critical component is either missing or completed incorrectly for the majority of enterprises. Don???t let this happe