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Handbook of Services Marketing and Management Уцененный товар (№1)

Handbook of Services Marketing and Management Уцененный товар (№1)

136683816
3027 руб.
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Описание
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.

A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.