• @
  • «»{}∼
Marketing Strategy

Marketing Strategy

5009 руб.
Добавить в корзину
A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.