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What's Your Hook?: 26 creative ways to make your message stick

What's Your Hook?: 26 creative ways to make your message stick

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Описание
Inside this short and snappy book, you'll discover why companies such as Microsoft, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and salespeople. Carroll shows you how to weave in stories, analogies, props and a whole lot more in order to make your message more interesting, more persuasive and more memorable.