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Marketing Strategy and Organization

Marketing Strategy and Organization

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.cs162A16FE{} .csEC536C75{width:459.8pt;padding:0.75pt 0.75pt 0pt 0.75pt;border-top:none;border-right:none;border-bottom:none;border-left:none} .cs2654AE3A{text-align:left;text-indent:0pt;margin:0pt 0pt 0pt 0pt} .cs2CAA79F6{color:#000000;background-color:transparent;font-family:Arial; font-size:10pt; font-weight:normal; font-style:normal; } .cs566403DE{color:#000000;background-color:transparent;font-family:Times New Roman; font-size:12pt; font-weight:normal; font-style:normal; } Provides a way of thinking and a method with which organisations truly can enhance their competitive strength, and make it sustainable. New, updated edition.