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Breaking Grounds: The Journal of a Top Chinese Woman Manager in Retail

Breaking Grounds: The Journal of a Top Chinese Woman Manager in Retail

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Описание
With a Foreword by Prof. Louis B. Barnes of Harvard Business School, this book records the experience of a Chinese business woman who pioneered and succeeded in modernizing the aging Chinese retail business. Based on her years of business experience, theauthor recounts the turmoil, clashes of concepts and behind-the-scene decisions in the Chinese retail business, as well as psychological shocks, emotional perplexes, and intellectual apprehension she had gone through.

Breaking Grounds reveals how, in a series of groundbreaking moves, Bingxin Hu redefined Chinese retail, integrated Western management with the Chinese tradition and culture, and developed a unique and effective model that was copied by many other retailers.

The Chinese version of this book was an instant hit. Hu’s first-hand description of her endeavor has benefited many Chinese retailers. A valuable case study on Chinese retail business and its management, Breaking Grounds also serves as a guide on Chinese market operation and investment strategies for Western business people who have invested or are thinking of investing in China.