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The Economics and Financing of Media Companies (Business, Economics, and Legal Studies Series)

The Economics and Financing of Media Companies (Business, Economics, and Legal Studies Series)

1741501
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Описание
The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of media firms and of the forces and issues affecting them. In a wide-ranging survey of various media companies, including their marketing and distribution systems, Picard discusses product life cycles, as well as outside forces—such as the global and local economies, interest rates, trade barriers—that impact a company’s financial health.