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The Economy of Icons : How Business Manufactures Meaning

The Economy of Icons : How Business Manufactures Meaning

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Описание
Though many still think that we live in an information economy, Ernest Sternberg asserts that the driving force in 21st-century capitalism is not information, but image. Through studies of food processing, real estate development, tourism, movies, and labor performances, he examines how businesses endow products with evocative meaning.