Книги
  • @
  • «»{}∼
Architects of Affluence: The Tsutsumi Family and the Seibu-Saison Enterprises in Twentieth-Century Japan (Harvard East Asian Monographs , No 166)

Architects of Affluence: The Tsutsumi Family and the Seibu-Saison Enterprises in Twentieth-Century Japan (Harvard East Asian Monographs , No 166)

1742293
Добавить в корзину
Рекомендуем также
Описание
The Seibu and Saison enterprise groups have shaped Japanese consumer culture and made the Tsutsumi family fabulously rich. Beginning with the colorful founder, Yasujiro Tsutsumi, Thomas Havens traces the family's fortunes through the rise of its various companies; examines the strategic thinking, management styles, and marketing techniques of Yasujiro and his sons; explains how the companies have prospered outside Japan's zaibatsu and keiretsu business establishments; and demonstrates how the Seibu enterprises have shifted Japanese culture from a frugal, hardworking society to a New Breed that takes affluence for granted.

This monograph, number 166, is in the Harvard-Yenching Institute Monograph Series of the Harvard Council on East Asian Studies, and is distributed by Harvard University Press.