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The New Managerial Economics

The New Managerial Economics

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In The New Managerial Economics, Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-relateddecisions. Numerous cases and real-world applications reinforce the material and allow students to practice applying core concepts. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.