Here's My Card: How to Network Using Your Business Card to Actually Create More Business

Here's My Card: How to Network Using Your Business Card to Actually Create More Business

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In Here's My Card, Bob Popyk shows how something as simple as your business card can help you make more sales, create more customers, and increase your business overall. He shows how to use those business cards with a little cleverness and creativity, and how to use them the right way. Networking smarts also help, as the author clearly points out. You also need a plan, a specific goal in mind, and a little creativity as well. There are a raft of these ideas in this easy-to-read, easy-to-implement book.

This interesting book on personal promotion and networking is not as much about designing a card, but on how to use your business card to actually create more business. Exchanging or handing out business cards has become one of the most common forms of introduction, surpassed only by the handshake. As the author states, "If your business card makes the first impresssion, then shouldn't it make a GREAT impression? Otherwise you can just write your name and phone number on the back of a napkin, toss it on a table and leave it at that. You might save a few bucks that way, but you could be losing a lot of new business, repeat business, and more business".

The techniques highlighted in Here's My Card have not only worked for the author, but are a compilation of great ideas from his columns, research from his staff, and input from his audiences at seminars and conventions all over the country.