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On Target: How the World's Hottest Retailer Hit a Bullseye

On Target: How the World's Hottest Retailer Hit a Bullseye

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"A retailing dynasty, spanning a century and four generations, and still a hot-shot winner: that makes fascinating reading. Throw in legendary names, bare-knuckle business battles, and the discount wars, and you have a textbookthat reads like a novel. On Target is a winner itself."
–Stuart Varney
Anchor, Wall Street Journal Editorial Board with Stuart Varney on CNBC

"An enlightening look at the history and culture of the Target Corporation, with compelling management lessons for all retailers."
–Kevin Kelleher, Chief Financial Officer, Sony Music Entertainment

"On Target is the perfect book to read for inspiration on how to connect with theAmerican consumer. It is an insightful studyof a successful corporation and what made it that way. The book will become ‘the bible’ for a generation that wants to understand their own spending habits or tap into the culture of American retailing. Rowley artfully gets behind the business decisions that keep Target’s products ahead of the curve and connecting emotionally with its customers. For anyone who considers themselves a creative, marketing or innovative thinker, this is a rich read indeed."
–Lucy Danziger, Editor in Chief, Self Magazine