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Evolution Not Revolution: Aligning Corporate Technology with Corporate Strategy to Increase Market Valuation

Evolution Not Revolution: Aligning Corporate Technology with Corporate Strategy to Increase Market Valuation

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Описание

John R. Logan, the visionary founder of the Aberdeen Group consulting firm, has launched a call to arms for executives and managers with Evolution Not Revolution. In this book, Logan challenges executives and managers to use IT as a powerful tool to create and execute superior strategies that will help develop:

  • Marketing skills for strengthening existing customer bonds and finding new customers
  • Financial skills to pursue beneficial changes
  • Information systems management skills to organize a flexible, expandable info systems structure