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Co-Operative Structures in Global Business : A New Approach to Networks, Technology Transfer Agreements, Strategic Alliances and Agency Relationships (Routledge International Studies in Business History)

Co-Operative Structures in Global Business : A New Approach to Networks, Technology Transfer Agreements, Strategic Alliances and Agency Relationships (Routledge International Studies in Business History)

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Описание
This volume explores how firms operating in industries as diverse as filmmaking, shipping, engineering, mining, bottling, and advertising have collaborated to develop innovative services, technologies, and products to reach new markets.