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Winning the Information Game: Seven Steps to Market Domination

Winning the Information Game: Seven Steps to Market Domination

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Technological capability is driving what has become known as the Information Age. As we enter the 21st century, we face a paradox in that computers have caused many companies to fall behind rather than leap ahead in how they use the information technology being provided in ever-increasing volumes. The problem is not with the information systems, but with the people who use them. This book presents new ways of handling and presenting information. This readable, timely, and useful book:

• provides new ideas on making clearing house information available and immediately useful to companies.
• gives greater market leverage.
• generates competitive advantage for companies.
• includes a definitive roadmap for business professionals.
• teaches how to collect, package, and use feedback.
• comes interspersed with dozens of case studies.
• includes Internet humor and insights about working with complex information.

Winning the Information Game offers new thinking about collecting information and making it instantly consumable for your company and its customers.