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Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications

Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications

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Описание
Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.
Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages.

The book covers a broad range of issues, including:

  • the four types of corporate and business communications (human resources, business-related, legal, and informal)
  • how to communicate bad news
  • managing employee-to-employee communication
  • how to measure the impact of internal communications

    With valuable strategies for aligning all business correspondence with the company message, Corporate Conversations shows professionals at all.