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Communicating in Crisis

Communicating in Crisis

1753005
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Описание
What are the circumstances, the authors begin by asking, in which firms encounter a crisis situation? The answers they provide in this little book - at once a concise theoretical formulation and a practical guide to managing the crises that corporate and other enterprises inevitably face - define a field that has often been inadequately understood. Responding to a need long recognized in departments of corporate communication, which must bear the brunt of such crises, Drs. Ogrizek and Guillery have produced an in - depth analysis of the field and a step-by-step approach to preventing full-scale, uncontainable disasters and corporate relations fiascos from which companies may never recover.
"Communicating in Crisis" is based on a wide range of examples and case studies, including the alarm raised among consumers after an alleged worm infestation of McDonald's hamburgers and the worldwide recall by Perrier's of 160 million bottles from the market when word spread that the mineral water had been contaminated by a toxic compound. In every instance cited, an appropriate communications strategy is suggested that would both gain public trust and keep business going. In addition to product use, the authors also discuss industrial and institutional crises and the sorts of endemic panic to which enterprises are subject, thus making their book indispensable for anyone involved in the management of an organization, whether privately or publicly held, and for courses in corporate communication and corporate risk.

Формат: 15,5 см х 23 см.