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How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

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Описание
A complete guide to succeeding in today’s burgeoning seminar business—from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business—seminars, workshops, classes, conferences—is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You’ll learn:
  • How to select a marketable subject and test market any seminar for about $1,000 or less
  • How to develop a dynamic program and effective program materials
  • How to create a powerful, registration producing marketing strategy and design winning promotional materials
  • How to assess promotional effectiveness and fine-tune marketing to increase sales
  • How to evaluate and choose where and when to conduct your seminar or workshop
  • How to select hotel and conference facilities
  • How to price your program to ensure maximum registrations/profitability
  • How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services
  • How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense