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Start and Run a Profitable Retail Business (Start & Run a)

Start and Run a Profitable Retail Business (Start & Run a)

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Описание
Start & Run a Retail Business recognizes that the retail industry has undergone enormous changes in past 30 years. Retailing experts Jim Dion and Ted Topping give clear instructions and knowledgeable advice on how an owner-operated retail business needs to be organized to survive and prosper in today's highly competitive retail environment.

A succinct and valuable guide, this book is as useful to retailers with established businesses as it is to those who are just beginning a retail business plan.

Drawing on their years of experience in the retail industry, the authors provide a detailed, practical job description of the successful retailer, covering -

- Retail basics;
- Merchandising;
- Buying;
- Personnel;
- Sales management;
- Technology;
- Customer service.

This book includes a bonus CD-ROM containing forms to get you started and keep you organized. All forms are included on CD-ROM in MS Word and Adobe Acrobat PDF format.