Книги
  • @
  • «»{}∼
Casting for Big Ideas: A New Manifesto for Agency Managers

Casting for Big Ideas: A New Manifesto for Agency Managers

1762372
Добавить в корзину
Рекомендуем также
Описание
That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity with which he depicts the future makes his book a survival necessity for every agency manager.