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The Complete Guide to Fund-Raising Management (2nd Edition)

The Complete Guide to Fund-Raising Management (2nd Edition)

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The comprehensive and practical guide to successful fundraising–revised and updated

The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The bookand accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:

  • The five principles of fundraising
  • Resource development strategies
  • Information management techniques
  • Tips on prospect identification and market research
  • Guidelines for running major gift programs
  • Sections on fundraising by mail, by telephone, and through special events
  • Capital and endowment campaign key success factors

No matter what your fundraising goal is–whether you need a detailed tour of the entire fundraising process or just a little help here and there–The Complete Guide toFundraising Management, Second Edition is for you.