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The Value Effect: A Murder Mystery about the Compulsive Pursuit of 'The Next Big Thing'

The Value Effect: A Murder Mystery about the Compulsive Pursuit of 'The Next Big Thing'

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Описание
Someone is killing the entrepreneurial spirit of American businesses. Perpetually searching for The Next Big Thing, workers have overlooked "the Value Effect", a phenomenon which can provide the alignment and energy needed to create and sustain change. John Guaspari ingeniously lays out the problem as a murder mystery in which we see the ailing Lodestar, Inc. and its executives who meet to plan new change strategies. When the consultant who worked with lodestar's executive team to drive the company's latest Next Big Thing suddenly turns up dead, detective Lenny Gatling arrives on the scene. We're alongside Gatling throughout his investigation. We're walked through his masterfully deduced solution. We read an interoffice memo about the Value Effect that seems innocent but turns out to be the crucial piece of evidence used by Gatling to crack the case. The mystery is solved when everyone finally understands the true power of the Value Effect: that it's not really a Next Big Thing at all but is instead a surprisingly simple, straightforward solution to a widespread, persistent problem.