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Fashion Entrepreneurship: Retail Business Planning (+ CD-ROM)

Fashion Entrepreneurship: Retail Business Planning (+ CD-ROM)

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This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development.
In addition, the text delivers the information needed to develop a comprehensive, effective business plan.
The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.

Text features:

  • An emphasis on seasonal, fashion merchandise, and corresponding inventory requirements;
  • CD-ROM provides complete instructions on how to write an effective business plan based on FastTrack and The Business Mentor sponsored by the Ewing Marion Kauffman Foundation;
  • Profiles spotlighting successful entrepreneurs in the fashion industry;
  • Instructor's Guide includes options for organizing the curriculum and suggestions for teaching the course.

    Формат издания: 21,5 см х 27,5 см.
    Прилагаемый к изданию диск (CD-ROM) упакован в специальный целлофановый конверт и вложен внутрь книги.