Книги
  • @
  • «»{}∼
International Business: Cases and Exercises

International Business: Cases and Exercises

1764088
Добавить в корзину
Описание
This casebook provides readers with an application-oriented approach to learning international business, allowing them to apply text material to problems relevant to global business activities. A nine-part organization groups cases and exercises into basic themes and various aspects of international business under the headings of: the environment of international business; international trade issues; the global monetary system; international strategy and alliances; international marketing; import/export, location decisions, global manufacturing; international human resource management and culture; international finance, accounting, and taxation; and ethics in international business. For individuals interested in the issues and ideas of international business.