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The International Business Environment: Diversity and the Global Economy

The International Business Environment: Diversity and the Global Economy

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Описание
This new text, designed for introductory level business environment courses, offers the most comprehensive and the most international coverage of the subject especially on the changing global and technological environments. Written in a very student-friendly style it also includes numerous pedagogical features to assist learning including learning outcomes, web alert boxes, case studies (full and mini), key concepts, summary boxes, review questions, and assignments.