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Cross-Cultural Consumption: Global Markets, Local Realities

Cross-Cultural Consumption: Global Markets, Local Realities

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Описание
Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the "hypermarket" in Argentina, to the presentation of culture in international tourist hotels.

Through their examination of cultural imperialism and cultural appropriation of the representation of "otherness" and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the "cultural border" and creates new spaces for cultural invention