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Romancing the Market (Routledge Interpretive Market Research Series)

Romancing the Market (Routledge Interpretive Market Research Series)

1782196
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Описание
This book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.