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Globalization of Business: Practice and Theory

Globalization of Business: Practice and Theory

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Описание
Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at becoming globally competitive in today's complex market. This essential guide offers you insight into several themes every global businessperson needs to know, such as the practice and theory of globalization, globalization dimensions and discourse, the nature of the global business environment, the roles of global corporations, strategic approaches, and global leadership. By identifying competitive and innovative practices, networks, and alliances, this text will help executives or beginners be a successful leader in the global business community. Offering new perspectives and approaches, this vital book contains new and updated information to help you and your company play a profitable and integral part in the international marketplace.