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European Integration and Global Corporate Strategies (International Business and World Economy)

European Integration and Global Corporate Strategies (International Business and World Economy)

1786300
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Описание
Explores the links between the options of world-wide globalization and European integration which are open to today's corporations, highlighting whether there are conflicts or complementaries between them. The book is divided into two parts: the first part looks at specific mechanisms and trends of globalization in the context of changes due to European integration. The second part considers the role of innovation and technology diffusion as part of the integration and globalization strategies.