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The Value of a Good Idea

The Value of a Good Idea

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The technical details of intellectual property law have entered popular consciousness. You see words like plagiarism, copyright infringement, fair use and branding on the business pages, sports pages ...and even society pages. There is a reason for this.

Intellectual property dominates modern commerce.

Some business experts talk about the effects of the Information Age on how people set up and run their companies. Most of this talk focuses on using tools like the Internet to communicate with employees and customers. But the critical issues are more direct than that. Anyone who has a Web site, sends a lot of e-mail or counts on brand identification needs to know the basic concepts of intellectual property.