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Multinationals in A New Era : International Strategy and Management (Academy of International Business)

Multinationals in A New Era : International Strategy and Management (Academy of International Business)

1786532
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Описание
This volume in the Academy of International Business series focuses on globalization and international business, and presents the work of leading international business scholars delivered at the 27th AIB conference. Contributions examine how the underlying characteristics of international business are changing. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalization as the multinational continues to develop in the 21st century.