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The Global Challenge for Multinational Enterprises

The Global Challenge for Multinational Enterprises

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Hardbound. This book examines the relationship between multinational firms and emerging markets, a relationship which has changed profoundly in the period from the 1950's to the late 1990's. Governments and multinational firms have moved from a situation of conflict to one where government policies were seen as a constraint on the activities of MNE's, and finally to an era of cooperation. This relationship has been reflected in (and driven by) academic writing on the subject, of which this book is a selection of the best examples. The readings in part one show how the critical conflictual elements of the relationship were emphasized in the period 1950 to 1975. Latterly, writing has emphasized cooperation, even harmony, and writers have pointed out that free trade based on cooperative advantage can bring benefits for all. The most profound change in the world economy in the early post-war period was the emergence of successive waves of Asian 'newly