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Real-World Intelligence: Organized Information for Executives

Real-World Intelligence: Organized Information for Executives

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Описание
Business Intelligence is emerging as the world's hottest new management tool. Companies now are setting up Intelligence Systems that operate like corporate radars: they monitor the external environment to alert management to whatever may be happening upahead before it would otherwise be visible. Business Intelligence Systems help companies monitor competitors, customers, suppliers, markets, and those key trends and development in science, technology, economics and politics directly relevant to the company's unique strategic objectives. This book, authored by a top-level Reagan Administration Intelligence official - the man widely credited with being the first senior US official to project the Soviet Union's collapse -- shows how businesses can use the ideas and methods of intelligence to set up "corporate radars" that will give them a competitive edge in today's global, ferocious, information-rich business environment.