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Business as War : Battling for Competitive Advantage

Business as War : Battling for Competitive Advantage

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Praise for Business as War

"Kenneth Allard has provided a tremendous public service with his superb book, Business as War: Battling for Competitive Advantage. Colonel Allard demonstrates the thoughtful and balanced thinking that made him such an effective intelligence officer. Ken Allard also systematically unravels and explains the complexities of modern business and warfare. In doing so, he underscores the need for practical strategy, dexterous leadership, and unwavering ethics in our nation’s offices and boardrooms. This excellent book will prove helpful to business leaders as well as the academic community charged with explaining successful leadership of large organizations."
–General Barry R. McCaffrey, USA (Ret.), Professor of International Security Studies at West Point and NBC News Commentator

"Colonel Ken Allard doesn’t just have supreme military intelligence. His operational brilliance extends to the business world as well. Business as War teaches you that business is war and that Ken is the perfect commander-in-chief to follow into your business battles."
–Ron Insana, Co-Anchor, CNBC’s Business Center

"In war, they don’t give out medals for second place. In business as in war, you can’t win without first surviving. Increasingly, the business landscape looks more like a battlefield than a boardroom or shop floor. Written in a style that is ‘pure Allard,’ Business as War offers the hard-won wisdom from one warrior’s world to another. Read, laugh, squirm, survive, and win!"
–Scott A. Snook, Associate Professor, Organizational Behavior, Harvard Business School

"In the post-9/11, post-Enron environment, Ken Allard’s Ten Commandments of MilitaryLeadership are directly applicable to today’s business CEOs. His perspective on what the military’s values-based leadership can teach business managers is invaluable."
–Tom Petrie, Chairman & CEO, Petrie Parkman & Co.